What is the nonsensical?


I am passionate about facilitating positive human experiences through best practice research and innovative digital technologies. The Nonsensical uses creativity to bridge between sport, psychology, and business to disrupt the existing landscape within the sport industry.


ABOUT THE AUTHOR: AMY CHOWheader-underline


Just your average awkward, ‘smashed avo’-obsessed Millennial.

I have experience in organisational development, learning and development, project management, and change management. I am extremely passionate about digital disruption and improving the human experience, with a particular interest in the sport industry.

I am legitimately emotionally invested in sport.
The game, the rules, the stats. All of it.
I love it.

I enjoy constantly learning, either through reading or experiences.
Travel is exceptional and Japan is a deadset dream.

Change is good.